EQ Student Accelerator with Dan Lauer

October 2, 2018

In this episode we speak with Dan Lauer, the Founding Executive Director of UMSL Accelerate and discuss the EQ Student Accelerator program. We talk about how students can get involved, who is elgible for the program, perks and benefits, and much more.

Hosts: Radek Chupka and Nick Boyd

Produced by: Radek Chupka, Nick Boyd, and Dan Litz

About the EQ Student Accelerator Program: The EQ Student Acclerator is a UM System-wide opportunity for students to receive up to $30,000 for their business ideas. Student entrepreneurs have many hurdles that can get in the way of growing or starting a business. This program will help students tackle these obstacles with an 8 week education progam, followed by two chances to compete for seed funding. 

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Video Production with Chris Portie

October 1, 2018

In this podcast, we speak with Chris Portie live from the Midwest Digital Marketing Conference (MDMC18). Chris explains the importance of video production in contemporary marketing and provides tips on how to stay up to date with the changing technology.

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Chris Portie

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Chris Portie is a Marketing Manager at Emerson. He graduated with a degree in Communications with a focus on video production. Before becoming a Marketing Manager, he worked for Coolfire studios as a video producer.

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Consumer Data and IBM Watson with Shaun Brown and Steve MacKinnon

September 25, 2018

In this podcast, we speak with Shaun Brown and Steve MacKinnon live from the Midwest Digital Marketing Conference (MDMC18). Shaun and Steve discuss how consumer data and IBM Watson intertwine in the analytics and what consumers perceive.

Host: Taylor Caputo

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Shaun Brown and Steve MacKinnon

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speakers: Shaun Brown leads Momentum Worldwide’s shopper innovation and capability development across data, digital, technology, and artificial intelligence. Brown also leads the agency’s digital shopper media efforts focused on impacting shopper decisions. Steve MacKinnon leads the advertising and new media business for IBM Global Business Services, with a focus on cognitive solutions across advertising and new media companies.

 
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Ameren Accelerator Demo Day 2018 at The Pageant St. Louis

September 18, 2018

This episode features Steve Kidwell of Ameren, Dan Lauer of the UMSL Accelerate program, and two of the CEO's whose companies were selected to participate in the Ameren Accelerator program: Uri Fleyder-Kolter (Co-founder and CEO of Narya Security) and Jiaxi Fang (Co-founder & CEO of Applied Particle Technology). They discuss more about Demo Day, how the Accelerator Program works, and what the participants have gained from the program. 

Hosts: Cory Andrews and Daniel Litz

Produced by: Cory Andrews, Nicholas Boyd, Radek Chupka, and Daniel Litz

About the Ameren Accelerator Program: The Ameren Accelerator is an innovative public private partnership with the University of Missouri System, UMSL Accelerate and Capital Innovators designed to invest, mentor and accelerate the growth of next-generation energy technologies. The program selected five to seven companies to participate in a 12-week accelerator program that includes $100,000 in funding, perks, benefits, office space, mentorship and direct engagement with a Fortune 500 utility serving 3.3 million electric and natural gas customers.

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Big Data, Idea Sharing, and IBM Watson with Richard Ouyang

September 14, 2018

In this episode, we speak with Richard Ouyang live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. We touch upon big data, idea sharing, startup collaboration, and IBM Watson.

Host: Taylor Caputo

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Richard Ouyang

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Richard Ouyang is Senior Managing Consultant, Media and Entertainment at IBM. He is also the IBM services strategy and delivery lead for advertising focused on IBM Watson cognitive solutions. Ouyang has more than 20 years’ experience in media and entertainment driving solutions across content, tech, and communications, including a decade with top-tier agencies. Prior to IBM, Richard led digital at Reed Exhibitions driving digital transformation for three of its top B2B trade shows by bringing tech startup innovation to the live event experience. He started his career in Hollywood developing some of the first advertiser-backed branded programming on network TV, and is an avid supporter of the NY Tech startup community.

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Shopper Marketing and Strength of Data with Laura Moser

September 1, 2018

In this podcast, we speak with Laura Moser live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Laura shares best practices in shopper marketing and highlights the importance of data for the success of marketing campaigns.

Host: Blake Rudloff

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Laura Moser

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Laura Moser is a Senior VP of Retail/Shopper Marketing Practice Lead of North America at Momentum Worldwide. She is responsible for cross-selling opportunities with Worldgroup Agencies, trying to find intersections between retail media, ecommerce, digital CRM and shopper/retail Client needs. Laura was a co-author and Content Developer of Global Perspectives on Shopper Marketing. Laura is also very knowledgeable in integrated marketing experiences across retail strategy, promotion, shopper, digital and brand strategy for a variety of categories from Beauty, Beverage, Household Needs, Food, Beer/Spirits, Banking, Service Retail and DIY.

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Summer Abroad - Summer School Experience 2018

August 30, 2018

The world is becoming more and more globalized and many students choose to go abroad to take some classes in a foregin university and learn new cultures at the same time. In this podcast students of a summer school at Hochschule Bremen, Germany, are discussing the advantages of taking classes abroad, living in a new environment and meeting people of different cultural backgrounds.

Hosted by: Fairuzah Karatasasmita - Indonesia 

Produced by: Fairuzah Karatasasmita - Indonesia, Zeinab Jam - Iran, Jonathan Kumar - India, Agha Mehdive - Azerbaijan, and Craig Pinto - India.

Guests: Zeinab Jam - Iran and Craig Pinto - India.

 
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Data Utilization with Donnalyn Smith

August 25, 2018

In this podcast, we speak with Donnalyn Smith live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Donnalyn shares with us how Momentum Worldwide utilizes data to help their clients understand customers’ needs. 

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Donnalyn Smith

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: As President, North America of leading brand experience agency Momentum Worldwide, Donnalyn is charged with overseeing the success of the agency’s North American offices, people and client portfolios. Since joining Momentum in 1995, she has escalated the agency’s work and talent, leading to an unrivalled 500+ industry accolades, including in recent years: Event Marketer’s “Best Places to Work” list; winning the SportsBusiness Journal’s “Best in Sports Events and Experiential Marketing” and “Best in Corporate Consulting, Marketing and Client Services” honors; and becoming the first-ever brand experience agency named to the Ad Age Standout Agencies List, being named to the list in both 2017 and 2018. Over her more than 25-year career, Donnalyn has worked with numerous multinational, blue-chip marketers including Coca-Cola, American Express, Verizon, P&G, Johnson & Johnson, Mondelēz and more. Her integrated expertise has driven solutions for brands across diverse sectors such as CPG, retail, travel and tourism, financial services and telecom.

 

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Digital Branding with Juntae Delane

August 14, 2018

In this podcast, we speak with Juntae Delane live from the Midwest Digital Marketing Conference (MDMC18). Juntae educates us on the importance of digital branding and explains how the field is changing. He tells us about his session titled “Mapping Your Digital Footprint”, and how critical it is to understand how your consumers interact with your brand. Juntae encourages the listeners to make their digital brand consistent across all the channels to provide a cohesive experience to their target audiences. 

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Juntae Delane

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog, but also shares his expertise through his podcast about digital branding.

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Livestreaming Tips from Stephanie Liu

August 1, 2018

In this podcast, we speak with Stephanie Liu live from the Midwest Digital Marketing Conference (MDMC18). Stephanie had two sessions on livestreaming during the conference and also sat on the livestreaming panel. In this podcast she explains how important livestreaming is for any business that uses social media. She also shares her cutting-edge engagement tactics so that any business can engage with their audience and achieve their objectives.

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Stephanie Liu

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Stephanie Liu is the go-to expert when it comes to livestreaming on social media. As an ad agency veteran, Stephanie has helped Fortune 500 companies and small businesses skip the guesswork on how to build their brand online with social media. She is known for her cutting-edge engagement tactics and for her work with Chef Claudia Sandoval, winner of MasterChef Season 6 and judge on this year’s breakout hit show MasterChef Latino.

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