In Your Business with UMSL | Business
Live at MDMC ‘19 with Alex Cruz

Live at MDMC ‘19 with Alex Cruz

June 7, 2019

Host: Grant Cordell

Produced By: Grant Cordell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Alex Cruz is the CEO of PenPath, a marketing analytics firm specialized in connecting and visualizing data for brands and agencies. With over 9 years of industry experience, Alex has worked with businesses of all sizes from growing startups to agencies and Fortune 500 companies. His background gives him a unique perspective that can help industry professionals understand and use all their marketing data in order to tell a holistic story.

An Interview with Shaun Nordgaarden and Madelyn Witkowski of Waterway Carwash

An Interview with Shaun Nordgaarden and Madelyn Witkowski of Waterway Carwash

April 11, 2019

In this episode we speak with Shaun Nordgaarden and Madelyn Witkowski of Waterway Carwash. We speak about the importance of being an advocate for education, their dedication to St. Louis, and what is in store for Waterway in the future. Shaun is the Vice President of Operations and Madelyn is a Marketing Assistant who is receiving tuition assistance from Waterway while attend the University of Missouri-St. Louis.

Host: Timmy Bodi

Produced By: Cody Goodrich

About Waterway: Waterway is a full-service car wash with 22 locations in 5 states, with its roots in St. Louis, and employs over 1,500 individuals. 

EarthDance Organic Farm School with Molly Rockamann

EarthDance Organic Farm School with Molly Rockamann

December 6, 2018

In this episode we speak with Molly Rockamann the Founding Director of EarthDance Organic Farm School about how she got started, how she got involved in non-profit, how the community can get involved, and how EarthDance helps the community through their programs.

Host: Nick Boyd

Produced By: Radek Chupka, Nick Boyd, Cory Reynolds, and Dan Litz

About the Speaker: Molly Rockamann is the Founding Director of EarthDance Organic Farm School. Molly manages all staff and overall operation and oversees and assists with programs, fundraising and numerous special projects. She works directly with Board of Directors on long-range planning and oversees grant proposals and the organization’s finances. She is a St. Louis native but felt the coastal pull for college and remained in warm tropical climates while working with mushroom producers in Ghana, organic rice farmers in Thailand, veggie farmers in Florida and California, and sugar cane farmers in Fiji. She has a B.A. in Environmental Studies from Eckerd College, a Certificate in Ecological Horticulture from UC-Santa Cruz and a Postgraduate Diploma in Development Studies from the University of the South Pacific. She ultimately decided her heart was in the heartland and returned to her family’s roots in North St. Louis County. Molly is dedicated to preserving farmland and to celebrating the culture in agriculture. Molly is proud to be a Ferguson, Missouri resident. She feels that her greatest reward is witnessing the transformation that takes place when individuals spend an entire growing season farming in community.

Leadership and Wellness with Yvette Kell

Leadership and Wellness with Yvette Kell

November 6, 2018

In this episode we speak with Yvette Kell who is the Director of Campus Recreation at UMSL. We talk about the importance of leadership, the role that wellness plays in your performance inside and outside of school, and how to get involved on campus with opportunities that will help you with your future career.

Host: Radek Chupka

Produced By: Radek Chupka, Cory Andrews, Daniel Litz, and Nick Boyd

About the Speaker: Yvette Kell is the Director of the UMSL Campus Recreation and Wellness Center where she oversees over 100 students and 8 professional staff. Yvette also recently received her PhD in Education Leadership.

 

EQ Student Accelerator with Dan Lauer

EQ Student Accelerator with Dan Lauer

October 2, 2018

In this episode we speak with Dan Lauer, the Founding Executive Director of UMSL Accelerate and discuss the EQ Student Accelerator program. We talk about how students can get involved, who is elgible for the program, perks and benefits, and much more.

Hosts: Radek Chupka and Nick Boyd

Produced by: Radek Chupka, Nick Boyd, and Dan Litz

About the EQ Student Accelerator Program: The EQ Student Acclerator is a UM System-wide opportunity for students to receive up to $30,000 for their business ideas. Student entrepreneurs have many hurdles that can get in the way of growing or starting a business. This program will help students tackle these obstacles with an 8 week education progam, followed by two chances to compete for seed funding. 

Video Production with Chris Portie

Video Production with Chris Portie

October 1, 2018

In this podcast, we speak with Chris Portie live from the Midwest Digital Marketing Conference (MDMC18). Chris explains the importance of video production in contemporary marketing and provides tips on how to stay up to date with the changing technology.

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Chris Portie

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Chris Portie is a Marketing Manager at Emerson. He graduated with a degree in Communications with a focus on video production. Before becoming a Marketing Manager, he worked for Coolfire studios as a video producer.

Consumer Data and IBM Watson with Shaun Brown and Steve MacKinnon

Consumer Data and IBM Watson with Shaun Brown and Steve MacKinnon

September 25, 2018

In this podcast, we speak with Shaun Brown and Steve MacKinnon live from the Midwest Digital Marketing Conference (MDMC18). Shaun and Steve discuss how consumer data and IBM Watson intertwine in the analytics and what consumers perceive.

Host: Taylor Caputo

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Shaun Brown and Steve MacKinnon

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speakers: Shaun Brown leads Momentum Worldwide’s shopper innovation and capability development across data, digital, technology, and artificial intelligence. Brown also leads the agency’s digital shopper media efforts focused on impacting shopper decisions. Steve MacKinnon leads the advertising and new media business for IBM Global Business Services, with a focus on cognitive solutions across advertising and new media companies.

 
Ameren Accelerator Demo Day 2018 at The Pageant St. Louis

Ameren Accelerator Demo Day 2018 at The Pageant St. Louis

September 18, 2018

This episode features Steve Kidwell of Ameren, Dan Lauer of the UMSL Accelerate program, and two of the CEO's whose companies were selected to participate in the Ameren Accelerator program: Uri Fleyder-Kolter (Co-founder and CEO of Narya Security) and Jiaxi Fang (Co-founder & CEO of Applied Particle Technology). They discuss more about Demo Day, how the Accelerator Program works, and what the participants have gained from the program. 

Hosts: Cory Andrews and Daniel Litz

Produced by: Cory Andrews, Nicholas Boyd, Radek Chupka, and Daniel Litz

About the Ameren Accelerator Program: The Ameren Accelerator is an innovative public private partnership with the University of Missouri System, UMSL Accelerate and Capital Innovators designed to invest, mentor and accelerate the growth of next-generation energy technologies. The program selected five to seven companies to participate in a 12-week accelerator program that includes $100,000 in funding, perks, benefits, office space, mentorship and direct engagement with a Fortune 500 utility serving 3.3 million electric and natural gas customers.

Big Data, Idea Sharing, and IBM Watson with Richard Ouyang

Big Data, Idea Sharing, and IBM Watson with Richard Ouyang

September 14, 2018

In this episode, we speak with Richard Ouyang live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. We touch upon big data, idea sharing, startup collaboration, and IBM Watson.

Host: Taylor Caputo

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Richard Ouyang

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Richard Ouyang is Senior Managing Consultant, Media and Entertainment at IBM. He is also the IBM services strategy and delivery lead for advertising focused on IBM Watson cognitive solutions. Ouyang has more than 20 years’ experience in media and entertainment driving solutions across content, tech, and communications, including a decade with top-tier agencies. Prior to IBM, Richard led digital at Reed Exhibitions driving digital transformation for three of its top B2B trade shows by bringing tech startup innovation to the live event experience. He started his career in Hollywood developing some of the first advertiser-backed branded programming on network TV, and is an avid supporter of the NY Tech startup community.

Shopper Marketing and Strength of Data with Laura Moser

Shopper Marketing and Strength of Data with Laura Moser

September 1, 2018

In this podcast, we speak with Laura Moser live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Laura shares best practices in shopper marketing and highlights the importance of data for the success of marketing campaigns.

Host: Blake Rudloff

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Laura Moser

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Laura Moser is a Senior VP of Retail/Shopper Marketing Practice Lead of North America at Momentum Worldwide. She is responsible for cross-selling opportunities with Worldgroup Agencies, trying to find intersections between retail media, ecommerce, digital CRM and shopper/retail Client needs. Laura was a co-author and Content Developer of Global Perspectives on Shopper Marketing. Laura is also very knowledgeable in integrated marketing experiences across retail strategy, promotion, shopper, digital and brand strategy for a variety of categories from Beauty, Beverage, Household Needs, Food, Beer/Spirits, Banking, Service Retail and DIY.