Win at and with SEO with Dave Rohrer

June 14, 2018

In this podcast we talk with Dave Rohrer live from the Midwest Digital Marketing Conference (MDMC18). We discuss the difference between paid search and organic search and how, or if, consumers recognize the difference; compare quality vs. quantity content; speak about the importance of the consistency between the mobile site and its desktop version, as well as highlight the focus on the user. 

Host: James Brandt

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Dave Rohrer is Founder of Northside Metrics. He has spent more than 10 years as a web developer, SEO manager, and online marketing manager. He has also spent 5+ years at agencies where he worked directly with Internet Retailer 100 and Fortune 500 clients. Dave currently co-hosts "The Business of Digital Podcast" and runs his digital agency, where he helps a wide range of business sizes and models improve their digital marketing.

 

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Befriend Google with Chris Brewer

June 1, 2018

We sat down with Chris Brewer to talk about how using SEO tactics and "befriending" Google can increase the quality of your search appearance online and enhance your ability towards the top of search engine listings. 

Host: James Brandt

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Chris Brewer is the Founder of Online Marketing Giant and OMG Commerce. OMG Commerce is in the top 4% of all Google Partner agencies, which is the rank of Premier Partner. Chris has been a successful entrepreneur for over 15 years with successful seven figure companies in the digital, publishing and outdoor advertising industries. He regularly speaks, coaches and consults with entrepreneurs and business leaders on the latest tips and tactics to increase sales and accelerate business growth.

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Crafting Social Video with Coolfire Studios

May 25, 2018

In this episode, we speak with Jeremy Corray and Dionne Joffray of Coolfire Studios live from the Midwest Digital Marketing Conference (MDMC18). Jeremy and Dionne share how to better craft social videos. They discuss how to do so through tips, tricks, and common mistakes that are easy to fix.

Host: Taylor Caputo

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Jeremy Corray and Dionne Joffray

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speakers: Jeremy Corray has served as VP of Digital Entertainment for Coolfire Studios for the past 4 years and lead the team in creative social video strategies for brands like Build-A-Bear, Microsoft, Emerson, Cepia and Barnes-Jewish Hospital. Working with the team he merges his passion for video production together with business objectives for clients to create short form social campaigns that drive traffic and fire up a community. Utilizing experience and humor, Jeremy shares his learnings from the entertainment and marketing industry in a straight-forward and energetic style that made his sessions less like panels and more like stand-up comedy.

Dionne Joffray is Director of Digital Engagement at Coolfire Studios. As a digital strategist, her mission is to oversee audience-first content, aligning strategy and creative at the start to develop marketing programs with intention. 

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Build a Dream Team with Steve Bauer

May 14, 2018

In this podcast, we speak with Steve Bauer live from the Midwest Digital Marketing Conference (MDMC18). Steve Bauer is a Global Lead at FleshmanHillard’s Social and Innovation group, and in this talk he provides some insight on how to build a successful and well-performing team and gives some good advice to those still being at school. 

Host: Brian Borgstede

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff, and Gus Wehmeier

Guest: Steve Bauer

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Steve Bauer is a Global Lead at FleshmanHillard’s Social and Innovation group and oversees the firms “Social Art” tribe. Steve’s areas of expertise include integrated marketing, social strategy and social business, executive social media, content marketing, online community management, employee advocacy and issues/crisis management. Steve holds a bachelor’s degree in public and environmental affairs with a concentration in management and a minor in Spanish from Indiana University. He is a founding member and co-chair of the PR Council’s Digital and Social Media Community. Steve is an active board member with Launch St. Louis, a nonprofit organization dedicated to helping St. Louis non-profits develop “young friends” boards. Steve is also a founding member of the University of Missouri - St. Louis (UMSL) Marketing Advisory Board and currently chairs the UMSL Digital Board Curriculum Committee.

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Youth Exploring Science Program at the Saint Louis Science Center

May 1, 2018

 

This episode features Tim Mulhall, Manager of Youth Development for the Youth Exploring Science (YES) program at the Saint Louis Science Center, as well as three current students, Justin, Avis, and Drea. They discuss how the YES program works, how students can join and what projects they can be involved in, as well as how the YES program prepares students for a bright future.

 

Hosts: Khadijah Johnson, Blake Rudloff

 

Produced by: Blake Rudloff, Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson and Gus Wehmeier

 

About YES program: Youth Exploring Science (YES) promotes the Saint Louis Science Center's mission "to ignite and sustain lifelong science and technology learning". The Saint Louis Science Center works with 250 teenagers through their high school careers, providing project-based learning focused on Science, Technology, Engineering, Art, and Mathematics.

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Social Media Marketing for Non-Profits with Brandi Bothe

April 23, 2018

In this podcast, we speak with Brandi Bothe live from the Midwest Digital Marketing Conference (MDMC18). Brandi Bothe is a Digital Marketing Specialist at Midland University, and in this talk she provides some insight on how non-profits can better use social media to achieve their objectives.

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff, and Gus Wehmeier

Guests: Brandi Bothe

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speakers: Brandi Bothe is a Digital Marketing Specialist, who leads social media and email marketing, manages SEO and web presence, as well as assists in content strategy and development at Midland University. She’s also a member of the Barrientos Scholarship Foundation Board of Directors, as well as, volunteer Marketing Manager for Love Pack. Brandi was one of the panelists on the Social Media for Non-Profits Panel at MDMC18.

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Importance of Research

April 1, 2018

In this podcast we discuss research performed and endorsed by academic institutions, as well as why it is so critical for the collaboration between learning institutions and the corporate world. Topics include software testing, IT in developing countries, marketing and innovation strategies, channel relationship management, and research funding.

 

Host: Gus Wehmeier

 

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

 

Guests: Keith Miller, Gerald Gao, Maurice Dawson

About the Speakers: Keith Miller is an Orthwein Endowed Professor for Lifelong Learning in the Sciences; Gerald Gao is a professor of Marketing and Fellow of International Business; and Maurice Dawson is an Assistant Professor of Information Systems at the University of Missouri- St. Louis.

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Diversity on Campus

March 1, 2018

In this podcast, we discuss diversity on the UMSL campus and organizations available on campus for students of different backgrounds, specifically black students, that help to empower and foster diversity at UMSL. We speak of the benefits and opportunities that these student organizations offer their members and how they prepare their members for when they enter the work force.

 

Host: Taylor Caputo and Khadijah Johnson

 

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

 

Guests: Deborah Burris, Dr. Malaika Horne, Annie Mbale and Ashlee Roberts

 

About the Speakers: Deborah Burris is the Chief Diversity Officer at the University of Missouri – St. Louis. Dr. Malaika Horne is the Founder and Director of the Executive Leadership Consortium. Ashlee Roberts is the Assistant Director in the Office of Student Involvement at the University of Missouri – St. Louis, and Annie Mbale is an international student from Malawi that is currently working on her MBA degree at UMSL.

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MLK Keynote Address by Dr. Freeman Hrabowski 1/15/18

February 14, 2018

Keynote address by Dr Freeman Hrabowski at the Martin Luther King Jr Observance organized by the UMSL Office of Diversity, Equity and Inclusion under the direction of Deborah Burris, Chief Diversity Officer.   The event occurred on Monday January 15th at the Touhill Performing Arts Center on the UMSL campus.

 

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Midwest Digital Markrting Conference 2018

February 7, 2018

In this podcast, we are discussing the Midwest Digital Media Conference (MDMC), which is the largest digital marketing conference in the region. It boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google.

In 2013, the MDMC was held for the first time at the University of Missouri- St. Louis as a free, half-day event conducted in the university’s JC Penney Conference Center. As the success of the conference continued to evolve, the conference has eventually transformed into a full, two-day event, and changed its venue to St. Louis’ Union Station. In 2017 the MDMC set attendance records of a remarkable 2,000 marketers and friends, and trended for 8 hrs on Twitter both nationally and internationally.

Host: Samuel Nelms

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Dr Perry Drake and Brianna Smith

About the Speakers: Dr. Drake is a professor of digital and social media marketing at the University of Missouri – St. Louis, and Brianna Smith is an adjunct professor at UMSL and an Integrated Marketing Manager at TeraRecon.

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