MDMC ‘17 Opening Night Party at Momentum - Interview with SVP/Dir of Strategy & Insights, NA Elena Klau

May 22, 2017

"Press Start to Continue" at Momentum Worldwide Opening Party for MDMC 2017. Momentum worldwide is a total brand experience agency that sets out to make the industry's most disruptive, entertaining, sharable, indelible experiences for our clients. 'In Your Business' interviews leadership of Momentum WW for insights to business, leadership, and their newly released paper "We Know Gamers" as part of their "We Know" leadership series.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Hal Deane

Guest: Senior Vice President/Director of Strategy & Insights, North America Elena Klau

About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.
 
About Momentum Worldwide:
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.

Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.

We built our agency to be the largest, best Total Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words. Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters. 

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MDMC ‘17 Opening Night Party at Momentum - Interview with Melissa Hamilton and Mike Clark

May 15, 2017

"Press Start to Continue" at Momentum Worldwide Opening Party for MDMC 2017. Momentum worldwide is a total brand experience agency that sets out to make the industry's most disruptive, entertaining, sharable, indelible experiences for our clients. 'In Your Business' interviews leadership of Momentum WW for insights to business, leadership, and their newly released paper "We Know Gamers" as part of their "We Know" leadership series.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Jerry Strutynski and Chanti Harris-Walker
 
Guest: Vice President, Integrated Production Melissa Hamilton and Vice President, Director of Creative Technology Mike Clark
 
About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.
 
About Momentum Worldwide:
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.

Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.

We built our agency to be the largest, best Total Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words. Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters. 

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MDMC ‘17 Opening Night Party at Momentum - Interview with President, NA Donnalyn Smith

May 8, 2017

"Press Start to Continue" at Momentum Worldwide Opening Party for MDMC 2017. Momentum worldwide is a total brand experience agency that sets out to make the industry's most disruptive, entertaining, sharable, indelible experiences for our clients. 'In Your Business' interviews leadership of Momentum WW for insights to business, leadership, and their newly released paper "We Know Gamers" as part of their "We Know" leadership series.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Sean Gabris
 
Guest: President of North America, Donnalyn Smith
 
About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.
 
About Momentum Worldwide:

People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.

Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.

We built our agency to be the largest, best Total Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words. Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters. 

00:0000:00

MDMC ‘17 Opening Night Party at Momentum - Interview with Chairman/CEO Chris Weil

May 1, 2017

"Press Start to Continue" at Momentum Worldwide Opening Party for MDMC 2017. Momentum worldwide is a total brand experience agency that sets out to make the industry's most disruptive, entertaining, sharable, indelible experiences for our clients. 'In Your Business' interviews leadership of Momentum WW for insights to business, leadership, and their newly released paper "We Know Gamers" as part of their "We Know" leadership series.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Curtis Hoffman

Guest: Chairman and CEO Chris Weil
 
About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.
 
About Momentum Worldwide:
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.

Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.

We built our agency to be the largest, best Total Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words. Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters. 

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Get a Behind The Scenes Look at the 2017 Midwest Digital Marketing Conference

April 1, 2017
About the 2017 MDMC (Midwest Digital Markeing Conference) that will take place on April 12 and 13 at Union Station in St. Louis, MO. This is a unique and rare opportunity to learn valuable insights about the conference, and how some of the key people behind the conference see the field changing.
Hosts: Chanti Harris-Walker and Curtis Hoffman
Guests: Perry Drake, Brianna Smith, and Angela LaRocca
Produced by: Hal Deane and Sean Gabris; Recorded and Edited by Marc Wanninger and Jerry Strutynski.
About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. 
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An Interview with Dean Charlie Hoffman of the UMSL College of Business

February 8, 2017

In this episode, Dean Charlie Hoffman discusses his philosophy on running the college, what UMSL means to the region, why he left corporate to take on this academic role and what he sees next for the college. 

This podcast was hosted by UMSL business students:

Interviewer: Rucha Shukla

Produced by: Hanah Brown, Kevin Dear, Rucha Shukla, Leonard Thies Ferres and Danielle Clinton.

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