In Your Business with UMSL | Business
Podcast with Amanda Robinson (The Digital Gal) - MDMC 2021

Podcast with Amanda Robinson (The Digital Gal) - MDMC 2021

April 26, 2021

Host: Marina Prediger

Produced by Marina Prediger and Oscar Gordillo

Guest: Amanda Robinson (The Digital Gal)

About the Guest:

Amanda is the founder and CEO of The Digital Gal. She is widely recognized in the digital marketing industry as a Facebook ad expert, author, speaker, and consultant.

In this episode of “In your Business with UMSL Business Podcast” we ask Amanda about her career and professional projects within the Digital Marketing industry. Amanda explains and provides some insights and tips for Facebook Ads, and how these can help small to medium size businesses grow in the digital space. Amanda will be speaking live at MDMC on April 28th, so if you want to know more about Facebook Ads make sure sign up for her session on bestmarketingconference.com and follow her on social media @thedigitalgal.

Podcast with Sarah Dalton and Dr. Leilani Carver- Madalon - MDMC21

Podcast with Sarah Dalton and Dr. Leilani Carver- Madalon - MDMC21

April 20, 2021

Host: Robert Davis

Produced by: Robert Davis and Oscar Gordillo

Guests: Sarah Dalton (Marketing Director, Nolan and Associates) and Dr. Leilani Carver-Madalon (Professor of Strategic Communication and Leadership Maryville University of St. Louis)

About the guests:

Both Sarah Dalton and Dr. Carver-Madalon are titans in the marketing industry, but on opposite ends of the spectrum.

Sarah has established herself firmly in professional world. She heads up the marketing efforts of Nolan and Associates which is a boutique bank specializing in mergers and acquisitions. She brings her expertise from the professional world and imparts it on her students in classes specializing in CRM.

Dr. Carver-Madalon has made her mark in the educational sector. She is the current head of the leadership and strategic communication at Maryville and takes pride in not only educating her students on how to communicate, but how to grow as people. In addition to this she is an author and keynote speaker.

In this episode of In Your Business, we discuss how to best utilize education in the classroom and in the real world. We go into what really matters when it comes to learning and how to take that from the classroom and into the work force (which is what really matters)!

Podcast with Sherry Bonelli - MDMC 2021

Podcast with Sherry Bonelli - MDMC 2021

April 8, 2021

Title: Podcast with Sherry Bonelli – MDMC21

Host: Patrick Waldschmidt

Produced by: Patrick Waldschmidt and Oscar Gordillo

About the Speaker: Sherry Bonelli is the Founder and Owner of Early Bird Digital Marketing, holds a Masters of Internet Marketing and has over 22 years of experience as a digital marketing professional.

Since starting her first ecommerce business selling pregnancy and baby products, she has gone on to be featured as a guest columnist on some of the leading SEO and Digital Marketing websites and is a nationally recognized speaker at industry events, webinars and podcasts.

Listen as we discuss the ever evolving field of digital marketing, successful campaigns, being a SCORE mentor and advice for future marketers on the UMSL In Your Business Podcast.

About Sherri’s Session: “Google My Business Power Plays: How To Dominate Local Search Results” will be released on May 6th, 2021

Podcast with Christina Costello of Anheuser-Busch - MDMC21

Podcast with Christina Costello of Anheuser-Busch - MDMC21

March 30, 2021

Host: Allie Helfrich

Produced by: Allie Helfrich and Oscar Gordillo

About the Speaker: Christina Costello is Chief of Staff and Senior Director of Strategy for Anheuser-Busch. With over 10 years of marketing and sales experience, her resume includes major brands like Michelob ULTRA, Budweiser, Black & Decker, Porter Cable, Women's Tennis Association, and Nestle USA. Christina was raised in St. Louis and currently residing in Texas.

About Christina’s Session: Along with Jonathan Ogle, Christina will be unpacking how brands like Michelob Ultra are built to appeal to evolving consumers. 

They will unveil some unique insights that can help your brand create a lens that places the consumer as the hero and creativity at the forefront. 

This session will be on April 28th at 3:10pm CT.

How Local St. Louis Businesses have Adapted During Covid

How Local St. Louis Businesses have Adapted During Covid

November 24, 2020

Host: Aaron Toomey

Produced by: Aaron Toomey and Oscar Gordillo

Guests:  Brad Mertin & Brandon Holzhueter (Narwhal’s Crafted), Sebastian Montes (El Burro Loco), Danni Eickenhorst (Steve’s Hot Dogs)

About the Guests:

Brad Mertin and Brandon Holzhueter are the co owners of Narwhal’s Crafted, and they also own Pickleman’s on Laclede.

Sebastian Montes is the co owner of El Burro Loco and is in charge of the downtown location and their other location is in central west end.

Danni Eickenhorst is the co-owner of Steve’s Hot Dogs located in Tower Grove.

The UMSL Business Podcast wanted to have an open conversation about what local businesses are going through during the pandemic. Throughout production of the podcast, it was important that we were able to provide from insight to how businesses had to evolve and change because of the pandemic. 

 

You can find the video of this podcast on our YouTube channel: https://www.youtube.com/user/umslbusiness/featured 

UMSL Employees Discuss how They Reopened During the Covid Crisis with Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser and Justin Roberts.

UMSL Employees Discuss how They Reopened During the Covid Crisis with Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser and Justin Roberts.

October 27, 2020

Host: Dylan Wibbenmeyer

Produced by: Dylan Wibbenmeyer and Oscar Gordillo

Guests: Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser, and Justin Roberts. 

About the Guests:

  • Jessica Long-Pease is the Senior Director for Student Affairs.
  • Dorian Hall is the Director of the Millennium Student Center and Event Services. 
  • Danielle Faucett is the Assistant Registrar of Curriculum and Scheduling at the Office of the Registrar. 
  • Megan Heiser is the Senior Student Support Specialist helping with Curriculum and Scheduling at the Office of the Registrar.  
  • Justin Roberts is the Assistant Vice-Chancellor for Marketing and Communications, and also part of the Unified Command team at UMSL. 

The UMSL Business Podcast recognizes the efforts from all the Faculty & Staff at UMSL during this tough times. This podcast was produced, not only to appreciate them for what they do, but also for our listeners to get a better understanding of what happens behind the scenes. 

You can find the Video of this Podcast in our YouTube channel: https://www.youtube.com/playlist?list=PLhcyEJ_VmiDNloy8QwSQxvM3hKrjFYdDo 

Diversity, Equity & Inclusion Accelerator Podcast with Dan Lauer

Diversity, Equity & Inclusion Accelerator Podcast with Dan Lauer

October 6, 2020

Host: Makenzie Torres

Produced by: Makenzie Torres and Oscar Gordillo

Guest: Dan Lauer

About the Guest: Dan is a highly experienced and accomplished entrepreneur who can give students advise on how to develop their innovative ideas into a product or business. As a St. Louis native, he is the CEO and Founder of Lauer Toys and the creator of the baby doll Waterbabies. His product has achieved great success by being the second best selling baby doll, with over 24 million units sold.

About Diversity, Equity and Inclusion Accelerator: The UMSL Diversity, Equity, & Inclusion Accelerator is a first-of-its kind program that puts underrepresented entrepreneurs at the center of a purpose-driven, university-led accelerator that begins with a non-dilutive $50,000 capital injection. This accelerator would not be possible without the anonymous support of friends and the public commitment of Ameren Corporation, Edward Jones, and Express Scripts.

Check the new DEI Accelerator at: https://www.umsl.edu/accelerate/dei.html

Watch this episode on our YouTube channel UMSL Business - https://www.youtube.com/watch?v=SEQIPK7IuRA&feature=youtu.be

MDMC 2020 with Matthew Edgar

MDMC 2020 with Matthew Edgar

May 7, 2020

Host: Ben Leigh

Produced by: Ben Leigh and Cody Goodrich

About the Speaker: Matthew Edgar is a partner at Colorado-based Elementive, a consulting firm specializing in analytics and technical SEO, and has worked in the web performance analytics field since 2001. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has been interviewed by Forbes, American Express, and other publications about analytics, CRO, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. You can connect or read his blog at MatthewEdgar.net.

About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts: 

  • FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st.  During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
  • MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99 
MDMC 2020 with Ashley AuBuchon-Arcand

MDMC 2020 with Ashley AuBuchon-Arcand

May 5, 2020

Host: Mona Sabau

Produced by: Mona Sabau and Cody Goodrich

About the Speaker: Ashley AuBuchon-Arcand has been transforming lives, industries, and careers through her decade-long tenure as an Executive Program Manager and Communications Leader at IBM, and by helping professionals across the midwest grow their communications and relationship skills through her business The Comms Lady.

Through her creation and execution of Innovation Programs on a global scale, Ashley's programs have resulted in more than $300M in revenue and $3M in Cost Savings for IBM in the past two years. Because of these events, IBM is working with the State of Louisiana to eliminate Hep C, leveraging blockchain to prevent counterfeit goods, making streaming services even better through network solutions for telco companies and much, much more.

In addition to her leadership role with the largest IT Services shop in the world, Ashley is changing lives through training, coaching, and speaking engagements. Her keynote speech on "Promoting Yourself" wows her audience as they realize how critical it is to their career to know their value and promote that value in an effective way to key stakeholders. Ashley will leave feeling empowered to take control of your career and to be an advocate for the value that you bring your team and company everyday.

About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts: 

  • FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st.  During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
  • MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99 
MDMC 2020 with Chris Brewer

MDMC 2020 with Chris Brewer

April 30, 2020

Host: Josh Hoester

Produced by: Josh Hoester and Cody Goodrich

About the Speaker: Chris Brewer is the co-founder of OMG Commerce, a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 3% of all Google Partner agencies worldwide. Chris is a frequent speaker and guest at industry events and digital marketing podcasts. In 2019, he has addressed the Florida Media Association in St Petersburg, Florida and SmartMarketer's Blue Ribbon Mastermind in Seattle, Washington. He currently manages inbound leads and acts as an account strategist for OMG Commerce clients. In addition to the incredible growth and success with “OMG,” his entrepreneurial accomplishments have included building and selling an outdoor advertising company and direct mail publishing company. He is the author of the book, Does Your Marketing Make You Money: 7 Quick & Easy Secrets to Create A Booming Business Now and resides just outside Springfield, Missouri with his wife of 24 years.

About MDMC: This year MDMC is going virtual! It will be an online conference consisting of two parts: 

  • FREE LIVE 2-day virtual summit Wednesday, May 20th and Thursday, May 21st.  During this event, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers. Cost: Free
  • MDMC20 On-Demand Digital Experience is a full access ticket to over 80 sessions and panels lead by industry experts on-demand online for 1-year, as well as access to watch all the sessions during the 2-day virtual summit live or on-demand after the event. You will have the opportunity to network with speakers during special live Q&A sessions the week of May 25th - 29th. Ticket purchasers will also have access to a special marketing resource center, network with other attendees virtual, chance to win awesome prizes and connect with our amazing sponsors. Cost: $99 
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