In Your Business with UMSL | Business
Live at MDMC ‘19 with Steph Nissen

Live at MDMC ‘19 with Steph Nissen

August 16, 2019

Host: Grant Cordell

Produced: Grant Cordell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Steph Nissen is a Partner and Head of Digital Operations at Atomic Revenue, a revenue operations firm in St. Louis aligning your organization’s sales, marketing, and customer efforts. Steph works on creating and managing digital strategies & programs including KPI development and analytics, web design/development, marketing automation, social media, email marketing, paid search, and more. She is a national speaker on social media marketing focusing on data, analytics, and ROI and has worked with everyone from big brands like Toyota and TJMaxx to tech startups and small local businesses.

Live at MDMC ‘19 with Stefan Pettersson

Live at MDMC ‘19 with Stefan Pettersson

August 2, 2019

Host: Austin Robertson

Produced: Austin Robertson and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: As an executive brand strategist and concept developer for the travel industry, Stefan Pettersson has offered his knowledge and skills to several entrepreneurs. Stefan also works as a supervisor for independent, small and middle sized business owners, he has taught entrepreneurs strategic marketing, market communication, sales and concept development. Having worked as a marketing director for the city of Uppsala, Stefan was in charge of the city’s brand communication, marketing strategies and project management. Prior to that, he was responsible for the development of the Stockholm Visitors Center, with the mission to serve around 6,500 visitors per day.
Stefan has gathered a lot of experience working for several destinations, but also supporting entrepreneurs and tourism businesses in developing exciting tourism products, and aligning those with the overall destination experience. He is also a popular keynote speaker, and an engaging moderator and project manager, when it comes to creative workshops and projects.

Live at MDMC ‘19 with Katelyn Brower

Live at MDMC ‘19 with Katelyn Brower

July 19, 2019

Host: Michaela Prowell

Produced: Michaela Prowell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Katelyn Brower is the head of Dun & Bradstreet's Global Social Media and Employee Advocacy Programs. She owns and manages the social media website Getsocialwithme.net. When she isn't scrolling through social media, she is coaching lacrosse, going to Orange Theory classes, or watching football.

Live at MDMC ‘19 with Jennifer Radke

Live at MDMC ‘19 with Jennifer Radke

July 5, 2019

Host: Austin Robertson

Produced: Austin Robertson and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales leadership. The real-world solutions she brings to the stage stem from her experience coaching, developing and training employees and have made her a highly sought-after speaker for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today.

She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.

Jennifer has an MS in Organizational Leadership in addition to being a NISM-certified Social Media Strategist (SMS) and instructor.

She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.

Live at MDMC ‘19 with Chris Strub

Live at MDMC ‘19 with Chris Strub

June 21, 2019

Host: Michaela Prowell

Produced: Michaela Prowell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Chris Strub is a leading voice in the millennial social good space. In 2017, Chris visited Salvation Army locations in 25 states in 38 days along the 6200-mile #FightForGoodTour, raising thousands of dollars as a national Red Kettle Ambassador. Chris is the author of '50 States, 100 Days: The Book,' about his solo, social media-powered adventure to volunteer with youth-related organizations in all 50 states in 2015. Chris has worked with Humana, Big Brothers Big Sisters of America, and live-streaming app Live.me, and is the creator of the 'Livestreaming for Nonprofits' course. Chris was the No. 1 Twitter influencer at Social Media Marketing World 2018 in San Diego.

Live at MDMC ‘19 with Alex Cruz

Live at MDMC ‘19 with Alex Cruz

June 7, 2019

Host: Grant Cordell

Produced By: Grant Cordell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Alex Cruz is the CEO of PenPath, a marketing analytics firm specialized in connecting and visualizing data for brands and agencies. With over 9 years of industry experience, Alex has worked with businesses of all sizes from growing startups to agencies and Fortune 500 companies. His background gives him a unique perspective that can help industry professionals understand and use all their marketing data in order to tell a holistic story.

An Interview with Shaun Nordgaarden and Madelyn Witkowski of Waterway Carwash

An Interview with Shaun Nordgaarden and Madelyn Witkowski of Waterway Carwash

April 11, 2019

In this episode we speak with Shaun Nordgaarden and Madelyn Witkowski of Waterway Carwash. We speak about the importance of being an advocate for education, their dedication to St. Louis, and what is in store for Waterway in the future. Shaun is the Vice President of Operations and Madelyn is a Marketing Assistant who is receiving tuition assistance from Waterway while attend the University of Missouri-St. Louis.

Host: Timmy Bodi

Produced By: Cody Goodrich

About Waterway: Waterway is a full-service car wash with 22 locations in 5 states, with its roots in St. Louis, and employs over 1,500 individuals. 

EarthDance Organic Farm School with Molly Rockamann

EarthDance Organic Farm School with Molly Rockamann

December 6, 2018

In this episode we speak with Molly Rockamann the Founding Director of EarthDance Organic Farm School about how she got started, how she got involved in non-profit, how the community can get involved, and how EarthDance helps the community through their programs.

Host: Nick Boyd

Produced By: Radek Chupka, Nick Boyd, Cory Reynolds, and Dan Litz

About the Speaker: Molly Rockamann is the Founding Director of EarthDance Organic Farm School. Molly manages all staff and overall operation and oversees and assists with programs, fundraising and numerous special projects. She works directly with Board of Directors on long-range planning and oversees grant proposals and the organization’s finances. She is a St. Louis native but felt the coastal pull for college and remained in warm tropical climates while working with mushroom producers in Ghana, organic rice farmers in Thailand, veggie farmers in Florida and California, and sugar cane farmers in Fiji. She has a B.A. in Environmental Studies from Eckerd College, a Certificate in Ecological Horticulture from UC-Santa Cruz and a Postgraduate Diploma in Development Studies from the University of the South Pacific. She ultimately decided her heart was in the heartland and returned to her family’s roots in North St. Louis County. Molly is dedicated to preserving farmland and to celebrating the culture in agriculture. Molly is proud to be a Ferguson, Missouri resident. She feels that her greatest reward is witnessing the transformation that takes place when individuals spend an entire growing season farming in community.

Leadership and Wellness with Yvette Kell

Leadership and Wellness with Yvette Kell

November 6, 2018

In this episode we speak with Yvette Kell who is the Director of Campus Recreation at UMSL. We talk about the importance of leadership, the role that wellness plays in your performance inside and outside of school, and how to get involved on campus with opportunities that will help you with your future career.

Host: Radek Chupka

Produced By: Radek Chupka, Cory Andrews, Daniel Litz, and Nick Boyd

About the Speaker: Yvette Kell is the Director of the UMSL Campus Recreation and Wellness Center where she oversees over 100 students and 8 professional staff. Yvette also recently received her PhD in Education Leadership.

 

EQ Student Accelerator with Dan Lauer

EQ Student Accelerator with Dan Lauer

October 2, 2018

In this episode we speak with Dan Lauer, the Founding Executive Director of UMSL Accelerate and discuss the EQ Student Accelerator program. We talk about how students can get involved, who is elgible for the program, perks and benefits, and much more.

Hosts: Radek Chupka and Nick Boyd

Produced by: Radek Chupka, Nick Boyd, and Dan Litz

About the EQ Student Accelerator Program: The EQ Student Acclerator is a UM System-wide opportunity for students to receive up to $30,000 for their business ideas. Student entrepreneurs have many hurdles that can get in the way of growing or starting a business. This program will help students tackle these obstacles with an 8 week education progam, followed by two chances to compete for seed funding.