In Your Business with UMSL | Business
Live at MDMC ‘19 with Yvonne Heimann

Live at MDMC ‘19 with Yvonne Heimann

October 4, 2019

Host: Sydney Wilhelm

Produced: Sydney Wilhelm and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: As a web designer and business efficiency coach who runs multiple
businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success.

She was born and raised in Germany where she caught the entrepreneurial bug
early on, working in her parents’ business and owning her own pub by the tender age of 22.

Yvonne left the safety net and security she had in Germany to pursue her own dreams. Since moving to the US in 2007, Yvonne's goal has been to help empower entrepreneurs so they can successfully run a sustainable business while also enjoying life.

Her own life-changing challenge came in 2014, when she lost her husband to cancer. Yvonne was determined to resume her passion of building “bulletproof businesses” that can withstand anything.

Live at MDMC ‘19 with Vip Sitaraman

Live at MDMC ‘19 with Vip Sitaraman

September 27, 2019

Host: Michaela Prowell

Produced: Michaela Prowell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: UI/UX designer. Content strategist. Web developer. Expert snacker.
- Featured on Forbes, Inc.com, Entrepreneur, Yahoo Finance, NPR, TNW, & more
- Founded & grew multiple media properties to multi-million person audiences (Explica, Draw Science)
- Content creation & strategy consulting for Elsevier, American Scientist Magazine, Cellucor, Soylent, Fortune/Inc. 1000 co's, and Y-Combinator alums, and more
- Multimedia contributions to Newsweek, Business Insider, Huffington Post, Daily Mail, and more
- Read more: en.wikipedia.org/wiki/Viputheshwar_Sitaraman

Live at MDMC ‘19 with Vanessa Cabrera

Live at MDMC ‘19 with Vanessa Cabrera

September 20, 2019

Host: Grant Cordell

Produced: Grant Cordell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Vanessa is an award winning marketing consultant, a social media and email strategist and a dynamic speaker who travels the country helping small businesses understand and leverage the power of email + social media to 10x their online visibility. 

A one-woman show, Vanessa built vanessa-cabrera.com to a thriving business in just 3 years! Her creative mind and out of the box thinking continues to drive her to the forefront as the go-to expert of email & social media marketing. 

Ever the energetic, feisty and fun advocate for small business, Vanessa jams every one of her sessions with countless (NO FLUFF) tools, tips and advice in which attendees are able to implement immediately upon leaving any one of her seminars. Vanessa refers to herself as a singlemompreneur who Luvs2Run, she’s an avid Kickboxer, a bit of a Beer Buff. But her true passion and hustle comes from her 4 year old son, Matteo. 

Live at MDMC ‘19 with Tyler Kelley

Live at MDMC ‘19 with Tyler Kelley

September 13, 2019

Host: Grant Cordell

Produced: Grant Cordell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Tyler Kelley is the Co-Founder & Chief Strategist at SLAM! Agency, a digital storytelling agency that helps brands realize and reach their highest potential. With 18+ years in the results-driven marketing space, Tyler has earned a reputation for anticipating user trends and developing proactive strategies to drive brands forward. As a speaker, he has shared the stage with digital brands like Google, Facebook, Snapchat, Pinterest and Buzzfeed and he is the co-host of the hit podcast, Innovation City.

Live at MDMC ‘19 with Shane Freeman

Live at MDMC ‘19 with Shane Freeman

September 6, 2019

Host: Tim Bodi

Produced: Tim Bodi and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Shane Freeman has 20 years of experience living in the center of a sales, marketing & technology Venn diagram. He is currently the principal at okapi, a SaaS startup built to measure, monitor and manage experiential marketing programs and is the founder of the SaaS Field Manual and Eureka Consulting Group where he helps emerging SaaS and professional service companies build strategy, process & alignment. Shane is an active Yogi and seeks to blur the lines between business and consciousness by incorporating self-care into his work life, teaching and consulting.

Live at MDMC ‘19 with Kevin Farr

Live at MDMC ‘19 with Kevin Farr

August 30, 2019

Host: Tim Bodi

Produced: Tim Bodi and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Kevin is not your typical businessperson. He is an artist, a strategist and stakeholder capitalist. He has been a student and practitioner of the arts, business philosophy, and organizational behavior for over fifteen years. 

His clients include Apple, Beats by Dre, Microsoft, Logitech, FDA, American Red Cross, ChildFund International, FOX Networks, HBO, Showtime, Comedy Central, Microsoft, Cox Communications, Abbott Nutrition, Schreiber Foods, Procter & Gamble; as well as small and midsize start-ups; and boutique to global agencies.

He loves working with teams that are curious about options and possibilities for innovating, solving problems and imagining new opportunities.

Live at MDMC ‘19 with Steph Nissen

Live at MDMC ‘19 with Steph Nissen

August 16, 2019

Host: Grant Cordell

Produced: Grant Cordell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Steph Nissen is a Partner and Head of Digital Operations at Atomic Revenue, a revenue operations firm in St. Louis aligning your organization’s sales, marketing, and customer efforts. Steph works on creating and managing digital strategies & programs including KPI development and analytics, web design/development, marketing automation, social media, email marketing, paid search, and more. She is a national speaker on social media marketing focusing on data, analytics, and ROI and has worked with everyone from big brands like Toyota and TJMaxx to tech startups and small local businesses.

Live at MDMC ‘19 with Stefan Pettersson

Live at MDMC ‘19 with Stefan Pettersson

August 2, 2019

Host: Austin Robertson

Produced: Austin Robertson and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: As an executive brand strategist and concept developer for the travel industry, Stefan Pettersson has offered his knowledge and skills to several entrepreneurs. Stefan also works as a supervisor for independent, small and middle sized business owners, he has taught entrepreneurs strategic marketing, market communication, sales and concept development. Having worked as a marketing director for the city of Uppsala, Stefan was in charge of the city’s brand communication, marketing strategies and project management. Prior to that, he was responsible for the development of the Stockholm Visitors Center, with the mission to serve around 6,500 visitors per day.
Stefan has gathered a lot of experience working for several destinations, but also supporting entrepreneurs and tourism businesses in developing exciting tourism products, and aligning those with the overall destination experience. He is also a popular keynote speaker, and an engaging moderator and project manager, when it comes to creative workshops and projects.

Live at MDMC ‘19 with Katelyn Brower

Live at MDMC ‘19 with Katelyn Brower

July 19, 2019

Host: Michaela Prowell

Produced: Michaela Prowell and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Katelyn Brower is the head of Dun & Bradstreet's Global Social Media and Employee Advocacy Programs. She owns and manages the social media website Getsocialwithme.net. When she isn't scrolling through social media, she is coaching lacrosse, going to Orange Theory classes, or watching football.

Live at MDMC ‘19 with Jennifer Radke

Live at MDMC ‘19 with Jennifer Radke

July 5, 2019

Host: Austin Robertson

Produced: Austin Robertson and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales leadership. The real-world solutions she brings to the stage stem from her experience coaching, developing and training employees and have made her a highly sought-after speaker for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today.

She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.

Jennifer has an MS in Organizational Leadership in addition to being a NISM-certified Social Media Strategist (SMS) and instructor.

She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.