Cybersecurity Concerns Facing Businesses

July 17, 2017

Companies today are under a lot of pressure to ensure their systems and data are safe and secure. Understanding and staying on top of potential threats is critical. In this podcast, the Chair of the Information Systems Department, Dr. Dinesh Mirchandani, along with two of his cyber security faculty members, Dr. Maurice Dawson and Dr. Shaji Kahn, talk about ways companies are combating these security issues, what the future holds, and how they are preparing UMSL students to be experts in this very important field of cyber security.

Hosted By: UMSL business students Kevin Dear and produced by Hanah Brown, Kevin Dear, Rucha Shukla, Leonard Thies Ferres and Danielle Clinton.

Guests: Chair of the Information Systems Department, Dr. Dinesh Mirchandani and cyber security faculty members, Dr. Maurice Dawson and Dr. Shaji Kahn

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Live at the MDMC ‘17 - Interview with Ajay Gupta of Stirista

July 3, 2017

Live interviews with subject matter experts and speakers at the 2017 MDMC. 'In Your Business' interviews leaders in the industry sharing their insights and learnings at St. Louis Union Station.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Chanti Harris-Walker

Guest: CEO of Stirista, Ajay Gupta

About MDMC: In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.

About Stirista: Founded in September 2009, Stirista is a digital marketing agency that specializes in B2B and B2C segmentation, email marketing, and display advertising. We love data and want to put it to use for you. We believe our services can help you find new clients, and we’ll do our best to accomplish that.

Stirista’s services are used by clients ranging from multinational banks to non-profits. We help our clients find new customers. We don’t just dump data on you: we give you information that’s meaningful.

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Live at the MDMC ‘17 - Interview with Nick Weber of Monsanto

June 26, 2017

Live interviews with subject matter experts and speakers at the 2017 MDMC. 'In Your Business' interviews leaders in the industry sharing their insights and learnings at St. Louis Union Station. 

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Curtis Hoffman

Guest: Social Media and Content Stratigist at Monsanto, Nick Weber

About MDMC: In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.

About Monsanto: Monsanto is a sustainable agriculture company delivering agricultural products that support farmers all around the world.

Focused on empowering farmers—large and small—to produce more from their land while conserving more of our world's natural resources such as water and energy.Doing this with leading seed brands in crops like corn, cotton, oilseeds and fruits and vegetables. They also produce leading in-the-seed trait technologies for farmers, which are aimed at protecting their yield, supporting their on-farm efficiency and reducing their on-farm costs.

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Live at the MDMC ‘17 - Interview with entrepreneur Sylvester Chisom

June 19, 2017

Live interviews with subject matter experts and speakers at the 2017 MDMC. 'In Your Business' interviews leaders in the industry sharing their insights and learnings at St. Louis Union Station.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Sean Gabris

Guest: entrepreneur Sylvester Chisom

About MDMC: In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.

About Sylvester Chisom: Is an education technology entrepreneur, He is the author of the best selling, “The Young Entrepreneur’s Guide to Success 2.0”, Sylvester is a cofounder of the Education Entrepreneur incubator at UMSL where he helps develop and advise education tech companies, has been recognized as one of Ebony Magazine’s Top Young Entrepreneurs.

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Live at the MDMC ‘17 - Interview with Dre Baldwin of Work On Your Game Inc.

June 12, 2017

Live interviews with subject matter experts and speakers at the 2017 MDMC. 'In Your Business' interviews leaders in the industry sharing their insights and learnings at St. Louis Union Station. 

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Curtis Hoffman

Guest: Dre Baldwin of Work on Your Game

About MDMC: In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.

Work On Your Game: A daily podcast from Dre'AllDay' Baldwin. Work On Your Game. Could you use more Mental Toughness? Having challenges staying Disciplined? What could you accomplish with 1,00% more Confidence? This is about ALL of the above – with a heavy dosage of Personal Initiative to make it happen.

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Live at the MDMC ‘17 - Interview with Ben William of AdBlock Plus

June 5, 2017

Live interviews with subject matter experts and speakers at the 2017 MDMC. 'In Your Business' interviews leaders in the industry sharing their insights and learnings at St. Louis Union Station.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Jerry Strutynski

Guest: Ben William of AdBlock Plus

About MDMC: In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.

About AdBlock Plus: Adblock Plus is a free extension that allows you to - among other things - block annoying ads, disable tracking and block domains known to spread malware. Available for Android, Chrome, Firefox, Internet Explorer, Maxthon, Opera, Safari and Yandex, Adblock Plus uses filters that you choose to block all unwanted elements. 
 
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Live at the MDMC ‘17 - Interview with Jered Schneider of Snapshot Interactive

May 29, 2017

Live interviews with subject matter experts and speakers at the 2017 MDMC. 'In Your Business' interviews leaders in the industry sharing their insights and learnings at St. Louis Union Station.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Hal Deane

Guest: General Manager at SnapShot Interactive, Jered Schneider.

About MDMC: In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.

About SnapShot Interactive: SnapShot Interactive is a true digital agency, bridging the gap between high-quality video production, award-winning website design and creative online marketing strategies. We help clients big and small showcase their companies and products to the world in a fresh, engaging way.

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MDMC ‘17 Opening Night Party at Momentum - Interview with SVP/Dir of Strategy & Insights, NA Elena Klau

May 22, 2017

"Press Start to Continue" at Momentum Worldwide Opening Party for MDMC 2017. Momentum worldwide is a total brand experience agency that sets out to make the industry's most disruptive, entertaining, sharable, indelible experiences for our clients. 'In Your Business' interviews leadership of Momentum WW for insights to business, leadership, and their newly released paper "We Know Gamers" as part of their "We Know" leadership series.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Hal Deane

Guest: Senior Vice President/Director of Strategy & Insights, North America Elena Klau

About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.
 
About Momentum Worldwide:
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.

Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.

We built our agency to be the largest, best Total Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words. Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters. 

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MDMC ‘17 Opening Night Party at Momentum - Interview with Melissa Hamilton and Mike Clark

May 15, 2017

"Press Start to Continue" at Momentum Worldwide Opening Party for MDMC 2017. Momentum worldwide is a total brand experience agency that sets out to make the industry's most disruptive, entertaining, sharable, indelible experiences for our clients. 'In Your Business' interviews leadership of Momentum WW for insights to business, leadership, and their newly released paper "We Know Gamers" as part of their "We Know" leadership series.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Jerry Strutynski and Chanti Harris-Walker
 
Guest: Vice President, Integrated Production Melissa Hamilton and Vice President, Director of Creative Technology Mike Clark
 
About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.
 
About Momentum Worldwide:
People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.

Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.

We built our agency to be the largest, best Total Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words. Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters. 

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MDMC ‘17 Opening Night Party at Momentum - Interview with President, NA Donnalyn Smith

May 8, 2017

"Press Start to Continue" at Momentum Worldwide Opening Party for MDMC 2017. Momentum worldwide is a total brand experience agency that sets out to make the industry's most disruptive, entertaining, sharable, indelible experiences for our clients. 'In Your Business' interviews leadership of Momentum WW for insights to business, leadership, and their newly released paper "We Know Gamers" as part of their "We Know" leadership series.

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Host: Sean Gabris
 
Guest: President of North America, Donnalyn Smith
 
About MDMC:
In 2013, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014, taking up all of the conference center, and by 2015, it was obvious the venue was too small as sessions, the exhibit hall and keynote were packed. Then in 2016, the event took over St. Louis Union Station, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand, now known as the Midwest Digital Marketing Conference, or MDMC for short. Last year MDMC set attendance records with a remarkable 1,367 marketers and friends, not to mention 300 wait listed persons. We trended on twitter both nationally, and internationally for 8 hours. The event hit a record this year of about 1,465 attendees.
 
About Momentum Worldwide:

People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy. It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.

Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning. Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands. And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.

We built our agency to be the largest, best Total Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words. Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters. 

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