Host: Austin Robertson
Produced: Austin Robertson and Cody Goodrich
About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.
About the Speaker: Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales leadership. The real-world solutions she brings to the stage stem from her experience coaching, developing and training employees and have made her a highly sought-after speaker for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today.
She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.
Jennifer has an MS in Organizational Leadership in addition to being a NISM-certified Social Media Strategist (SMS) and instructor.
She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.