In Your Business with UMSL | Business

Live at MDMC ‘19 with Stefan Pettersson

August 2, 2019

Host: Austin Robertson

Produced: Austin Robertson and Cody Goodrich

About MDMC: The Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC18 set attendance records with nearly 2,000 marketers and friends. There were over 130 speakers including BuzzFeed, Pandora, Instagram, Facebook, Twitter, Refinery29, Pinterest, GoDaddy, Under Armour, LinkedIn, HubSpot, Google, Yahoo, Nielsen and more. MDMC18 featured over 100 sessions across nine tracks: Data, Digital, Social Media, Creative, E-commerce, Innovation, academic/student, Tech and entrepreneurial.

About the Speaker: As an executive brand strategist and concept developer for the travel industry, Stefan Pettersson has offered his knowledge and skills to several entrepreneurs. Stefan also works as a supervisor for independent, small and middle sized business owners, he has taught entrepreneurs strategic marketing, market communication, sales and concept development. Having worked as a marketing director for the city of Uppsala, Stefan was in charge of the city’s brand communication, marketing strategies and project management. Prior to that, he was responsible for the development of the Stockholm Visitors Center, with the mission to serve around 6,500 visitors per day.
Stefan has gathered a lot of experience working for several destinations, but also supporting entrepreneurs and tourism businesses in developing exciting tourism products, and aligning those with the overall destination experience. He is also a popular keynote speaker, and an engaging moderator and project manager, when it comes to creative workshops and projects.