Host: Allie Helfrich
Produced by: Allie Helfrich and Oscar Gordillo
About the Speaker: Christina Costello is Chief of Staff and Senior Director of Strategy for Anheuser-Busch. With over 10 years of marketing and sales experience, her resume includes major brands like Michelob ULTRA, Budweiser, Black & Decker, Porter Cable, Women's Tennis Association, and Nestle USA. Christina was raised in St. Louis and currently residing in Texas.
About Christina’s Session: Along with Jonathan Ogle, Christina will be unpacking how brands like Michelob Ultra are built to appeal to evolving consumers.
They will unveil some unique insights that can help your brand create a lens that places the consumer as the hero and creativity at the forefront.
This session will be on April 28th at 3:10pm CT.