In Your Business with UMSL | Business

Shopper Marketing and Strength of Data with Laura Moser

September 1, 2018

In this podcast, we speak with Laura Moser live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Laura shares best practices in shopper marketing and highlights the importance of data for the success of marketing campaigns.

Host: Blake Rudloff

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Laura Moser

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Laura Moser is a Senior VP of Retail/Shopper Marketing Practice Lead of North America at Momentum Worldwide. She is responsible for cross-selling opportunities with Worldgroup Agencies, trying to find intersections between retail media, ecommerce, digital CRM and shopper/retail Client needs. Laura was a co-author and Content Developer of Global Perspectives on Shopper Marketing. Laura is also very knowledgeable in integrated marketing experiences across retail strategy, promotion, shopper, digital and brand strategy for a variety of categories from Beauty, Beverage, Household Needs, Food, Beer/Spirits, Banking, Service Retail and DIY.