In Your Business with UMSL | Business
Summer Abroad - Summer School Experience 2018

Summer Abroad - Summer School Experience 2018

August 30, 2018

The world is becoming more and more globalized and many students choose to go abroad to take some classes in a foregin university and learn new cultures at the same time. In this podcast students of a summer school at Hochschule Bremen, Germany, are discussing the advantages of taking classes abroad, living in a new environment and meeting people of different cultural backgrounds.

Hosted by: Fairuzah Karatasasmita - Indonesia 

Produced by: Fairuzah Karatasasmita - Indonesia, Zeinab Jam - Iran, Jonathan Kumar - India, Agha Mehdive - Azerbaijan, and Craig Pinto - India.

Guests: Zeinab Jam - Iran and Craig Pinto - India.

 
Data Utilization with Donnalyn Smith

Data Utilization with Donnalyn Smith

August 25, 2018

In this podcast, we speak with Donnalyn Smith live from the Midwest Digital Marketing Conference's (MDMC18) opening night party at Momentum Worldwide. Donnalyn shares with us how Momentum Worldwide utilizes data to help their clients understand customers’ needs. 

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Donnalyn Smith

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: As President, North America of leading brand experience agency Momentum Worldwide, Donnalyn is charged with overseeing the success of the agency’s North American offices, people and client portfolios. Since joining Momentum in 1995, she has escalated the agency’s work and talent, leading to an unrivalled 500+ industry accolades, including in recent years: Event Marketer’s “Best Places to Work” list; winning the SportsBusiness Journal’s “Best in Sports Events and Experiential Marketing” and “Best in Corporate Consulting, Marketing and Client Services” honors; and becoming the first-ever brand experience agency named to the Ad Age Standout Agencies List, being named to the list in both 2017 and 2018. Over her more than 25-year career, Donnalyn has worked with numerous multinational, blue-chip marketers including Coca-Cola, American Express, Verizon, P&G, Johnson & Johnson, Mondelēz and more. Her integrated expertise has driven solutions for brands across diverse sectors such as CPG, retail, travel and tourism, financial services and telecom.

 

Digital Branding with Juntae Delane

Digital Branding with Juntae Delane

August 14, 2018

In this podcast, we speak with Juntae Delane live from the Midwest Digital Marketing Conference (MDMC18). Juntae educates us on the importance of digital branding and explains how the field is changing. He tells us about his session titled “Mapping Your Digital Footprint”, and how critical it is to understand how your consumers interact with your brand. Juntae encourages the listeners to make their digital brand consistent across all the channels to provide a cohesive experience to their target audiences. 

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Juntae Delane

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE. He frequently delivers talks around the country advancing the practice of digital branding. Juntae not only writes the premier digital branding blog, but also shares his expertise through his podcast about digital branding.

Livestreaming Tips from Stephanie Liu

Livestreaming Tips from Stephanie Liu

August 1, 2018

In this podcast, we speak with Stephanie Liu live from the Midwest Digital Marketing Conference (MDMC18). Stephanie had two sessions on livestreaming during the conference and also sat on the livestreaming panel. In this podcast she explains how important livestreaming is for any business that uses social media. She also shares her cutting-edge engagement tactics so that any business can engage with their audience and achieve their objectives.

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Stephanie Liu

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Stephanie Liu is the go-to expert when it comes to livestreaming on social media. As an ad agency veteran, Stephanie has helped Fortune 500 companies and small businesses skip the guesswork on how to build their brand online with social media. She is known for her cutting-edge engagement tactics and for her work with Chef Claudia Sandoval, winner of MasterChef Season 6 and judge on this year’s breakout hit show MasterChef Latino.

Gamification with Mitch Canter

Gamification with Mitch Canter

July 25, 2018

In this podcast we talk with Mitch Canter live from the Midwest Digital Marketing Conference (MDMC18). We discuss gaming and how it can be integrated into the world of business. We talk about the importance of gamification and the role it plays in contemporary digital marketing. 

Host: Khadijah Johnson

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Mitch Canter

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Mitch Canter is a Senior Web Developer with Vanderbilt University. A 10-year veteran of the industry, he’s worked with small-businesses and fortune 500 companies to help empower people to tell their story online. Canter is also a digital strategist, web designer, avid video gamer, and spoony bard.

Digital Content Creation with Finola Austin

Digital Content Creation with Finola Austin

July 14, 2018

In this podcast, we speak with Finola Austin live from the Midwest Digital Marketing Conference (MDMC18). Finola is the Brand Strategy Director at Refinery29, and in this episodes she talks about the art ans science behind creation of engaging digital content. 

Host: Blake Rudloff

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Finola Austin

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Finola Austin is a Brand Strategy Director at Refinery29 Intelligence in the Greater New York City area, and co-leads Refinery29 Intelligence – Refinery29’s research, strategy, consulting and measurement business unit. Prior to joining Refinery29, she had stints at Ogilvy & Mather in New York and Hill + Knowlton Strategies in London and was part of the prestigious WPP Marketing Fellowship. She has two degrees from the University of Oxford.

Email Marketing Tips from Jessica Pupillo

Email Marketing Tips from Jessica Pupillo

July 1, 2018

In this episode, we speak with Jessica Pupillo live from the Midwest Digital Marketing Conference (MDMC18). Jessica highlights the importance of email marketing to reach target audiences and shares with us innovative ways email marketing is implemented.

Host: Taylor Caputo

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guest: Jessica Pupillo

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: As client services manager at Katey Charles Communications, Jessica Pupillo has a deep understanding of all facets of email campaign management. She’s the go-to gal on the Katey Charles Communications team when it comes to email strategy, automation and customer email journeys.

Bridging the Gap Between Creativity and Business with Douglas Davis

Bridging the Gap Between Creativity and Business with Douglas Davis

June 25, 2018

In this podcast, we speak with Douglas Davis live from the Midwest Digital Marketing Conference (MDMC18). Douglas tells us all about the struggle of creative entrepreneurs in the business world. He explains how his classes help creative minds better navigate the business world in order to get the resources that they need.

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Douglas Davis

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Douglas is based out of Brooklyn, New York and is very proud of his home. He is an Associate Professor of Advertising Design at New York City College of Technology, which is part of the City University of New York. He is the principal of the Davis Group, LLC, and is the author of the book called "Creative Strategy and the Business of Design."

Win at and with SEO with Dave Rohrer

Win at and with SEO with Dave Rohrer

June 14, 2018

In this podcast we talk with Dave Rohrer live from the Midwest Digital Marketing Conference (MDMC18). We discuss the difference between paid search and organic search and how, or if, consumers recognize the difference; compare quality vs. quantity content; speak about the importance of the consistency between the mobile site and its desktop version, as well as highlight the focus on the user. 

Host: James Brandt

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Dave Rohrer is Founder of Northside Metrics. He has spent more than 10 years as a web developer, SEO manager, and online marketing manager. He has also spent 5+ years at agencies where he worked directly with Internet Retailer 100 and Fortune 500 clients. Dave currently co-hosts "The Business of Digital Podcast" and runs his digital agency, where he helps a wide range of business sizes and models improve their digital marketing.

 

Befriend Google with Chris Brewer

Befriend Google with Chris Brewer

June 1, 2018

We sat down with Chris Brewer to talk about how using SEO tactics and "befriending" Google can increase the quality of your search appearance online and enhance your ability towards the top of search engine listings. 

Host: James Brandt

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speaker: Chris Brewer is the Founder of Online Marketing Giant and OMG Commerce. OMG Commerce is in the top 4% of all Google Partner agencies, which is the rank of Premier Partner. Chris has been a successful entrepreneur for over 15 years with successful seven figure companies in the digital, publishing and outdoor advertising industries. He regularly speaks, coaches and consults with entrepreneurs and business leaders on the latest tips and tactics to increase sales and accelerate business growth.