Social Media Marketing for Non-Profits with Brandi Bothe

April 23, 2018

In this podcast, we speak with Brandi Bothe live from the Midwest Digital Marketing Conference (MDMC18). Brandi Bothe is a Digital Marketing Specialist at Midland University, and in this talk she provides some insight on how non-profits can better use social media to achieve their objectives.

Host: Gus Wehmeier

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff, and Gus Wehmeier

Guests: Brandi Bothe

About MDMC: The MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28, 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees.

About the Speakers: Brandi Bothe is a Digital Marketing Specialist, who leads social media and email marketing, manages SEO and web presence, as well as assists in content strategy and development at Midland University. She’s also a member of the Barrientos Scholarship Foundation Board of Directors, as well as, volunteer Marketing Manager for Love Pack. Brandi was one of the panelists on the Social Media for Non-Profits Panel at MDMC18.

00:0000:00

Importance of Research

April 1, 2018

In this podcast we discuss research performed and endorsed by academic institutions, as well as why it is so critical for the collaboration between learning institutions and the corporate world. Topics include software testing, IT in developing countries, marketing and innovation strategies, channel relationship management, and research funding.

 

Host: Gus Wehmeier

 

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

 

Guests: Keith Miller, Gerald Gao, Maurice Dawson

About the Speakers: Keith Miller is an Orthwein Endowed Professor for Lifelong Learning in the Sciences; Gerald Gao is a professor of Marketing and Fellow of International Business; and Maurice Dawson is an Assistant Professor of Information Systems at the University of Missouri- St. Louis.

00:0000:00

Diversity on Campus

March 1, 2018

In this podcast, we discuss diversity on the UMSL campus and organizations available on campus for students of different backgrounds, specifically black students, that help to empower and foster diversity at UMSL. We speak of the benefits and opportunities that these student organizations offer their members and how they prepare their members for when they enter the work force.

 

Host: Taylor Caputo and Khadijah Johnson

 

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

 

Guests: Deborah Burris, Dr. Malaika Horne, Annie Mbale and Ashlee Roberts

 

About the Speakers: Deborah Burris is the Chief Diversity Officer at the University of Missouri – St. Louis. Dr. Malaika Horne is the Founder and Director of the Executive Leadership Consortium. Ashlee Roberts is the Assistant Director in the Office of Student Involvement at the University of Missouri – St. Louis, and Annie Mbale is an international student from Malawi that is currently working on her MBA degree at UMSL.

00:0000:00

MLK Keynote Address by Dr. Freeman Hrabowski 1/15/18

February 14, 2018

Keynote address by Dr Freeman Hrabowski at the Martin Luther King Jr Observance organized by the UMSL Office of Diversity, Equity and Inclusion under the direction of Deborah Burris, Chief Diversity Officer.   The event occurred on Monday January 15th at the Touhill Performing Arts Center on the UMSL campus.

 

00:0000:00

Midwest Digital Markrting Conference 2018

February 7, 2018

In this podcast, we are discussing the Midwest Digital Media Conference (MDMC), which is the largest digital marketing conference in the region. It boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google.

In 2013, the MDMC was held for the first time at the University of Missouri- St. Louis as a free, half-day event conducted in the university’s JC Penney Conference Center. As the success of the conference continued to evolve, the conference has eventually transformed into a full, two-day event, and changed its venue to St. Louis’ Union Station. In 2017 the MDMC set attendance records of a remarkable 2,000 marketers and friends, and trended for 8 hrs on Twitter both nationally and internationally.

Host: Samuel Nelms

Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier

Guests: Dr Perry Drake and Brianna Smith

About the Speakers: Dr. Drake is a professor of digital and social media marketing at the University of Missouri – St. Louis, and Brianna Smith is an adjunct professor at UMSL and an Integrated Marketing Manager at TeraRecon.

00:0000:00

Anheuser-Busch Hall: Past, Present and Future

February 1, 2018

In-depth interview with Dean Charles Hoffman, Dr. Thomas Eyssell, and Mr. Stan Freerks.  In this podcast, we discuss Anheuser-Busch Hall – the new building of the College of Business Administration at the University of Missouri – St. Louis, which opened its doors to UMSL students in August 2017. We dive into the past, present, and future of this new building, and highlight its benefits to the students and faculty.  

Host: Brendan Goodwin and Tom Fitzgibbons

Produced: Joe Bamberger, Tom Fitzgibbons, and Brendan Goodwin

Guests: Dean Charles Hoffman, Dr. Thomas Eyssell, and Stan Freerks

About the speakers: Charles Hoffman is the Dean of the College of Business Administration at the University of Missouri – St. Louis and also an UMSL Alum. Dr. Thomas Eyssell is the Associate Dean and Director of Graduate Studies, and a Co-Director of the Doctor of Business Administration Program at UMSL. Mr. Stan Freerks is the Area President of Risk Placement Services of St. Louis, the Leadership Council Member, and the donor of the new Anheuser-Busch Hall building.

00:0000:00

The Benefit Of Taking Business Classes For Students of Different Majors

January 1, 2018

A thorough interview with Dr. Carl Hoagland and Tyler Beffa. In this podcast, we discuss the importance of business classes in relation to other majors, in partucular education majors. Dr. Hoagland and Tyler Beffa highlight the knowledge and skills one can learn from business classes and how to apply them in other areas.  

Host: Joe Bamberger

Produced: Joe Bamberger, Tom Fitzgibbons, and Brendan Goodwin

Guests: Dr. Carl Hoagland and Tyler Beffa

About Dr. Carl Hoagland and Tyler Beffa: Dr. Carl Hoagland is a former Emerson Electric Company Endowed Professor in Technology and Learning. He is also a Director of Technology for the College of Education and Co-Director of the Bachelor of Educational Studies Program. Tyler Beffa is a student in the Bachelor of Educational Studies Program, who is also taking some business courses at the College of Business Administration as part of his degree. 

00:0000:00

Study Abroad

December 1, 2017

Extensive interview with Dr. Ekin Pellegrini, Dr. Joseph Rottman, and Cassie Filip. In this podcast we discuss the Study Abroad Program available for UMSL Business students. We discuss the many benefits this program can have for business students, while also brushing over the future of the program. 

Host: Joe Bamberger and Tom Fitzgibbons

Produced: Joe Bamberger, Tom Fitzgibbons, and Brendan Goodwin

Guests: Dr. Ekin Pellegrini, Dr. Joseph Rottman, and Cassie Filip

About Dr. Pellegrini, Dr. Rottman, and Cassie Filip:  Dr. Rottman is the Director of the International Business Institute, Department Chair, and a Professor of Information Systems at the University of Missouri-St. Louis. Dr. Pellegrini is an Associate Professor of Global Leadership and Management at the College of Business Administration. Cassie Filip is a student at the University of Missouri - St. Louis, who is majoring in accounting. Cassie also took part in the Study Abroad program at UMSL. 

00:0000:00

UMSL Accelerate: Entrepreneurial Podcast

November 1, 2017

In-depth interview with Dan Lauer, Chris Miller, and Alex Zwibleman, who are all part of the UMSL-Business entrepreneurial program. We talk about the basics, history, future, and what this program can do for business students alike.

Host: Joe Bamberger and Tom Fitzgibbons

Produced: Joe Bamberger, Tom Fitzgibbons, and Brendan Goodwin

Guests: Dan Lauer, Chris Miller, and Alex Zwibleman

About Dan Lauer, Chris Miller, and Alex ZwiblemanDan Lauer is the founding Executive Director of UMSL Accelerate and Founder of his company, Water Baby’s. Chris Miller is the founder and CEO of The Mission Center L3C and serves as Assistant Teaching Professor and Director of Interdisciplinary Entrepreneurship at the University of Missouri-St. Louis. Alex Zwibleman is a student at UMSL and a Business Management major who took part in the UMSL Accelerate Entrepreneurial Program. 

00:0000:00

Service Automation and the Robot Age in Business

October 1, 2017

In-depth interview with Dr. Mary Lacity, a distinguished academic who most recently co-authored Robotic Process Automation and Risk Mitigation: The Definitive Guide and Service Automation: Robots and the Future of Work. Take a look at how these systems are impacting business and what they will mean to the future.

Host: Hal Deane

Produced By: Hal Deane, Sean Gabris, Marc Wanninger, Jerry Strutynski, Chanti Harris-Walker and Curtis Hoffman.

Guest: Dr. Mary Lacity

About Dr. Lacity: Dr. Mary Lacity, a Curator’s distinguished professor at UMSL and Visiting Scholar at MIT CISR. She has held visiting positions at the London School of Economics, Washington University, and Oxford University. She is also a Senior Editor on editorial boards of multiple high profile trade publications on information technology, and most recently co-published “Service Automation: Robots and the Future of Work" along with Leslie P. Willcocks from the London School of Economics.

 

00:0000:00